Game Change was founded in 2011. In founding Game Change Duncan Fletcher was seeking to pursue athlete development in the context which he believed it could be the most impactful.
His perspective was that athlete development concepts needed to be introduced early and often and presented in a consistent fashion. Moreover, in order to have any real lasting impact any initiative must not be an island unto self, but integrated into the broader fabric of the club, organization or association.
Additionally, to be effective, athlete development needed to understand what its real purpose is - to drive performance both on and off the playing surface. The perspective that performance was somehow secondary or a distraction ignored the reality of both the athletes and the organizations.
Game Change was founded to provide best in class athlete development and consulting services. It exists to identify and engage world class and leading edge solutions that strive to make organizations and athletes better.