If an athlete’s social media profile or CV is based solely on athletic accomplishments, they are missing a massive opportunity by only having what I call a ‘fan brand.’ Yes, similar to George Costanza claiming that he coined the phrase ‘pardon my french,’ I am claiming the phrase ‘Fan Brand.’
It dawns on players (in most cases) that spending all their downtime watching movies, shopping at the mall, playing video games, going to the mall, playing cards, hanging out at the mall or just driving around isn't necessarily the most productive use of one's time. As one player once noted, 'There really are only so many times you can go to the mall or watch Sports Center."
Athlete development seeks to address the development of the athlete as a holistic person. The objective with athlete development is to not only better prepare the individual athlete to compete but also assist the athlete in addressing the other areas of his life which can impact athletic performance and personal self-efficacy. We did a Q & A with our two resident athletes, Jay and Dan, to discuss athlete development topics both narrow and broad.
Finding time within an athlete’s schedule may seem like a challenge but the results can be worth it. For athlete’s such as Humana-Paredes it can be just a minute or two a day. Other people may prefer a longer practice. There are many resources out there to guide you through the meditation process, you just have to look! Discover some mental practices compatible to you, a quiet place and a few spare minutes to get started.
Not dissimilar to being an enterprising entrepreneur, we all need a strategy. Effective strategies all start with Foresight. For athletes, many times they can be lured into a false sense of security after reaching the elite levels. They reach the summit and then, through no fault of their own, forget about the principles that got them there. They stop looking ahead and dreaming, stop evolving their brand, stop connecting with people that can help them reach their dreams, stop looking for opportunities and narrow their views on ways to improve performance.